SalesFocus Solutions plans September 23 webinar on MARS 22c-2 compliance tool

SalesFocus Solutions will host a free webinar on Sept. 23 to demo its MARS 22c-2 Compliance Management and Monitoring solution for asset managers. The company says the platform is built to automate SEC Rule 22c-2 workflows, improve oversight and cut the internal burden of compliance operations.

Why it matters: - Asset managers face ongoing pressure to monitor SEC Rule 22c-2 compliance across multiple intermediaries, systems and workflows. - SalesFocus Solutions is positioning MARS as a way to reduce manual work, improve visibility and lower the resources needed to manage those obligations. - The webinar is aimed at firms looking for a more scalable compliance process.

What happened: - SalesFocus Solutions announced a free webinar for Sept. 23 to showcase its MARS 22c-2 Compliance Management and Monitoring solution. - The webinar will demonstrate how the platform is designed to streamline and automate SEC Rule 22c-2 compliance for asset managers. - The company said the product is intended to help firms improve control, reduce internal workload and create a more efficient compliance process.

The details: - MARS is designed to adapt to each firm’s business rules, prospectus requirements, workflows and compliance processes. - The platform can monitor shareholder activity using flexible risk- and event-based rules tailored to a firm’s requirements. - MARS consolidates data from multiple intermediary and omnibus sources into a centralized compliance environment. - The system automatically identifies and flags potentially non-conforming shareholder activity for review. - The workflow supports research and validation of flagged trades to help distinguish legitimate activity from potential violations and reduce false positives. - The platform manages exceptions through an integrated workflow that tracks warnings, stops, reviews, resolutions and supporting documentation. - MARS also supports outreach to intermediaries when additional information or clarification is needed. - The solution provides detailed activity and audit reporting for identification, investigation, status and resolution of flagged activity. - The platform is built to support management, regulatory, compliance and board reporting with documentation and visibility into the compliance process. - SalesFocus Solutions also offers optional full-service monitoring capabilities alongside the application.

Between the lines: - The pitch centers on reducing operational friction in a compliance area that is often fragmented and labor-intensive. - SalesFocus Solutions is emphasizing flexibility over a one-size-fits-all model, which suggests the company sees customization as a key selling point for asset managers with different distribution structures and risk profiles. - The webinar appears designed to move prospects from awareness to product evaluation by showing both software and managed-service options.

What's next: - Asset managers can register for the free Sept. 23 webinar by contacting Nicole Callies, Director of Sales and Account Management, at 414.795.6956 or ncallies@sfsmars.com. - SalesFocus Solutions said the webinar will include a live demonstration of how firms can streamline day-to-day compliance activities and improve oversight. - The company is using the session to highlight how a full-service monitoring model could reduce demands on internal teams.

The bottom line: - SalesFocus Solutions is taking MARS on the road with a free webinar to market automation, centralization and monitoring as relief valves for Rule 22c-2 compliance workloads.